About (Un)Popular Fashion Society

Alexis Cuff at (Un)Popular Fashion Society

(U)PFS is about bringing social awareness that used clothes still have value. We are responsible for preserving the one world we know by reducing our trash and one of the most expensive pieces of trash are our clothes.

Even with the best intensions, all clothes do not get donated or recycled anywhere, but we can make small steps to help. (U)PFS wants to encourage you that buying used helps all of us financially, ethically, and environmentally.

(U)PFS encourages sustainability and creativity through circular fashion. This means that our thrifted clothes can be revamped to ensure that they are used until the end of their lifecycle. Just because its old and has holes doesn't mean it's no good. Be a part of the upcycling movement.